In 2010, ASA partnered with the Positive Coaching Alliance. Positive Coaching Alliance (PCA) develops BETTER ATHLETES, BETTER PEOPLE through resources for youth and high school sports coaches, parents, administrators and student-athletes. In addition to 1,000+ free audio-video and printable tips and tools at, PCA has partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver live group workshops, online courses and books by PCA Founder Jim Thompson that help those involved in youth and high school sports create a positive, character-building youth sports culture.

PCA resources, which have reached more than 8.6 million youth, strive to transform high school and youth sports into a Development Zone™ culture, where the goal is to develop Better Athletes, Better People and the following become the prevailing models in youth and high school sports:

  • The Double-Goal Coach®, who strives to win while also pursuing the more important goal of teaching life lessons through sports
  • The Second-Goal Parent®, who concentrates on life lessons, while letting coaches and athletes focus on competing
  • The Triple-Impact Competitor®, who strives to impact sport on three levels by improving oneself, teammates and the game as a whole.

For more information on the Positive Coaching Alliance and for access to hundreds of coaching articles and tools for success, check out the website below:


PCA Development Zone Resource Center


As part of our partnership with PCA, ASA hosts 2-3 PCA Double-GoalCoach Workshops each year. All coaches are urged to attend at least one PCA Double-Goal Coach Workshop to complete the ASA certification process.PCA has made its name by presenting more than 18,000 live workshops for youth and high school sports leaders, coaches, parents and athletes, who have called their workshop experience "transformative" and "life-changing."

Each workshop takes anywhere from 30 minutes to two hours and is led by a PCA Trainer with deep athletic and coaching experience (usually at least three years at the high school level or above). The Trainer explains PCA's three key principles -- Redefining "Winning" as Mastery of Sport, Filling Emotional Tanks and Honoring the Game -- and leads attendees through a series of interactive exercises based on common youth sports scenarios.

The result is that the group of leaders, coaches, parents or athletes begins to explore different approaches for success and establishes a common vocabulary for use in providing athletes a positive, character-building youth sports environment.

Often, workshop attendees are "unfrozen" from negative beliefs and practices they had accepted throughout their sporting lives and experience an emotional awakening that benefits them, their families, communities and most importantly, the youth athletes they serve.

The next PCA Coach Workshop will be held:

Time: 9:00am

Date: TBD

Location: TBD